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If you are an active user of social media sites, there is a good chance you are fully aware of the natural disaster, an 8.9 magnitude earthquake that has occurred off the coast of Japan early this morning. The impending …

Tsunami Devastates Japan How Social Media Reacted Read more »

Being able to calculate the ROI of a company’s social media initiatives has been a big debate within the industry. What is social media ROI? How do you know if your sales are stemming from sites such as Facebook, Twitter, …

How To Calculate The Roi Of Social Media Marketing Campaigns Read more »