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How To Optimize Your Company Blog

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Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for …

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Book Review: Marketing Shortcuts for the Self-Employed

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When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting …

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Networking: The Social Media Spider-Web

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Social media marketing expands far beyond target based advertisements. Of course, the goal of any social media campaign is to market your product or service to a certain demographic, increase sales and not become a nuisance to the general public. …

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Social Media Spotlight: Swipes Lovin Wipes

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This week’s featured company for our Social Media Spotlight is Swipes Lovin Wipes. An eco-friendly company owned by women, Swipes is dedicated to providing safe and natural wipes specifically designed for use before or after intimate moments. To purchase Swipes …

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LinkedIn Goes Public on the NYSE

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LinkedIn, a popular social media networking site for business professionals, has officially made history. On May 19th, 2011, LinkedIn went public, offering 7,840,000 shares, and making it the first social media site ever to be publicly traded. Now this may …

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Social Media Spotlight: Olejo Stores

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For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to …

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Social Media Spotlight: Just Jamie Scarves

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Today, Progressive Media Concepts will embark on a new blogging concept – a Social Media Spotlight that focuses on businesses who currently use social media and how their marketing strategies are helping to build their brand. We want to give …

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How to do Giveaways on Social Media Networks

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How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around …

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How Social Media Marketing Works for E-Commerce Business

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It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. …

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Engage and Advertise Through Online Quizzes on Social Media Platforms

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How did you do? I hope you guessed the #1 viewed YouTube video question right! It was a little tricky… Feel free to leave a comment with your results! Let’s get back on track now. Online quizzes and surveys have …

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