Before you dive into getting your business optimized, it is necessary you do a research on your competitors. What they do that makes their size rank high on search engines. You need to understand what makes your company unique, and …
If your business is in different locations, you may have created separate domains for each location. Since each domain is separate, your marketing effort will double. You will need to publish contents and build links for each one. If you …
Host your business website using a single Domain Read more »
Social media has become a major influence to the lives of many people across the globe. The demographics that construct the overall social population are endless… men, women, teens, seniors, different ethnic groups, people with diverse income levels, etc. I’ve …
Social bookmarking is the process of finding websites that interest you, sharing them with people who may also enjoy them, and tagging them for easy access at a later date. It can take place in many forms, such as sending …
Many businesses have experimented with marketing material on blog sites such as WordPress and Blogger, but it’s time to give Tumblr some attention too! Tumblr is a micro-blogging site that allows its users to post links, video, audio, photos, text …
If you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been …
The New Google Search Plus and Twitter’s Response Read more »
The day that marketers everywhere have been anticipating has come. Google Plus has finally rolled out their business page feature today. Over the next few days, Google Plus is allowing businesses to Create a Page on their platform. When I …
Measuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your …
If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking …
How to Get More People “Talking” About Your Brand on Facebook Read more »
Do you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to …
Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More? Read more »