Engage and Advertise Through Online Quizzes on Social Media Platforms
How did you do? I hope you guessed the #1 viewed YouTube video question right! It was a little tricky… Feel free to leave a comment with your results!
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Online quizzes and surveys have become a popular form of entertainment or self-identity within the social media world. It is not rare to see which one of the Sex and the City or Jersey Shore characters your friends are most like on your Facebook newsfeed. These types of quizzes engage Facebook users who want to find results based on their personality.
Pangea Media is the company behind all of the Internet quizzes and polls that you can find on Facebook and MySpace. But it also offers something different for businesses – the creation of branded quizzes in forms of advertisements.
Think about your typical banner ad… it usually prompts you to click through by offering some sort of deal or discount. But recent studies have found that when an online quiz is integrated into banner ads, the click through rate is much higher. An ad that allows you to define which type of product would be good for you through a quiz would be more successful than an ad telling you about a specific product that may not be what you’re looking for. Adverquizzes give a new light to ordinary banner ads on the web.
Quizzes and surveys also serve as a great way for companies to engage and get feedback from their consumers. It is typical to see businesses incorporating polls and surveys on their company fan pages or blogs. The more interaction a company can spark from its consumers, the better. Quizzes, surveys, and polls are a great way to start connecting with your customers and find out what they are looking for from your business.
A great example would be Coca-Cola’s poll tab on their Facebook fan page. Not only do they ask their followers questions that help them with future products and contests, but also ask people what they feel about certain current events. You’ll find questions relating to the World Cup, prizes, and even summer. Their poll asking what the best thing about summer was received over 48,000 votes. That’s 48,000 views of their page because of a simple seasonal question… Kudos, Cocoa-Cola. This is a great example of giving consumers something to participate in other than a brand name, but still building awareness.
There are many ways to use quizzes and surveys on the web. When it comes to business purposes, remember to make them fun and engaging. Don’t set the focus to be on your product or service, even if that’s the underlying message, but rather focus it on the consumer. Show the person how they can identify with the product or simply provide them with a fun, quick distraction from work.