Having participated in my fair share of webinars over the past few months, it has long since come to my attention what makes a fantastic webinar, and what makes a poor webinar. Whether you are planning to host your very first webinar, or have done them in the past, these tips can help everyone create a better presentation for their audience.
Step One: Clearly Define Your Subject Matter.
The worst thing you can do is title your webinar something to the effect of “Basic Social Media” and then enter into long, advanced, philosophical rants about social media and its uses. The title of your webinar draws in a particular audience, so if you title it “Basic Social Media,” chances are pretty good that the majority of your audience will consist of newcomers to social media. It would be foolhardy to move into advanced techniques while dealing with an audience that is full of novices