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Networking: The Social Media Spider-Web

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Social media marketing expands far beyond target based advertisements. Of course, the goal of any social media campaign is to market your product or service to a certain demographic, increase sales and not become a nuisance to the general public. But before you can actively and effectively begin to market…

Social Media Spotlight: Swipes Lovin Wipes

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This week’s featured company for our Social Media Spotlight is Swipes Lovin Wipes. An eco-friendly company owned by women, Swipes is dedicated to providing safe and natural wipes specifically designed for use before or after intimate moments. To purchase Swipes Lovin Wipes  We had the pleasure of speaking with Anthony…

LinkedIn Goes Public on the NYSE

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LinkedIn, a popular social media networking site for business professionals, has officially made history. On May 19th, 2011, LinkedIn went public, offering 7,840,000 shares, and making it the first social media site ever to be publicly traded. Now this may not seem like a reason for celebration, except for the…

Social Media Spotlight: Olejo Stores

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For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty…

Social Media Spotlight: Just Jamie Scarves

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Today, Progressive Media Concepts will embark on a new blogging concept – a Social Media Spotlight that focuses on businesses who currently use social media and how their marketing strategies are helping to build their brand. We want to give our readers an inside, real-life view of how companies can…

How to do Giveaways on Social Media Networks

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How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around your brand and your products, but some marketers still have…

How Social Media Marketing Works for E-Commerce Business

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It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for…

Engage and Advertise Through Online Quizzes on Social Media Platforms

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How did you do? I hope you guessed the #1 viewed YouTube video question right! It was a little tricky… Feel free to leave a comment with your results! Let’s get back on track now. Online quizzes and surveys have become a popular form of entertainment or self-identity within the…

Scheduling on Facebook vs. HootSuite: Facebook Allows Brands to Schedule Posts from their Company Page

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Recently, we have seen Facebook produce a variety of enhanced features; from introducing high-res images to showing the amount of reach a post has under every update. But the newest update will have a much bigger impact on users and third-party platforms. Facebook has just given brand page admins the…

How to Get More People “Talking” About Your Brand on Facebook

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If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be…