Networking: The Social Media Spider-Web

Social media marketing expands far beyond target based advertisements. Of course, the goal of any social media campaign is to market your product or service to a certain demographic, increase sales and not become a nuisance to the general public. But before you can actively and effectively begin to market your company to the consumer, …

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Social Media Spotlight: Swipes Lovin Wipes

This week’s featured company for our Social Media Spotlight is Swipes Lovin Wipes. An eco-friendly company owned by women, Swipes is dedicated to providing safe and natural wipes specifically designed for use before or after intimate moments. To purchase Swipes Lovin Wipes  We had the pleasure of speaking with Anthony Scott, Director of Business Development …

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LinkedIn Goes Public on the NYSE

LinkedIn, a popular social media networking site for business professionals, has officially made history. On May 19th, 2011, LinkedIn went public, offering 7,840,000 shares, and making it the first social media site ever to be publicly traded. Now this may not seem like a reason for celebration, except for the rapid increase in share price. …

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Social Media Spotlight: Olejo Stores

For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites …

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Social Media Spotlight: Just Jamie Scarves

Today, Progressive Media Concepts will embark on a new blogging concept – a Social Media Spotlight that focuses on businesses who currently use social media and how their marketing strategies are helping to build their brand. We want to give our readers an inside, real-life view of how companies can grow their business, increase sales, …

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How to do Giveaways on Social Media Networks

How many of you have ever been browsing through Facebook, Twitter, or blog sites and have come across a product giveaway or contest of some sort? I know I have. Giveaways are a great way to build a buzz around your brand and your products, but some marketers still have no idea how to create …

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How Social Media Marketing Works for E-Commerce Business

It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more …

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