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Social Media Battle of the Sexes: Part 1

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Social media has become a major influence to the lives of many people across the globe. The demographics that construct the overall social population are endless… men, women, teens, seniors, different ethnic groups, people with diverse income levels, etc. I’ve even been friended by someone’s dog on Facebook. With the…

How Do You Social Bookmark?

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Social bookmarking is the process of finding websites that interest you, sharing them with people who may also enjoy them, and tagging them for easy access at a later date. It can take place in many forms, such as sending the URLs through an email, or using sites dedicated to…

WHY TUMBLR IS GOOD FOR BRANDS

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Many businesses have experimented with marketing material on blog sites such as WordPress and Blogger, but it’s time to give Tumblr some attention too! Tumblr is a micro-blogging site that allows its users to post links, video, audio, photos, text and quotes to their page. The difference between microblogs and…

The New Google Search Plus and Twitter’s Response

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If you haven’t already noticed, Google has implemented their new “search” tool, Search Plus. The new Google Search Engine now incorporates Google+ brand pages as well as personal pages into your SERP (search engine results page). This merge has been foreseen since Google+ was brought into beta testing, but never…

Google+ Launches Business Pages Today

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The day that marketers everywhere have been anticipating has come. Google Plus has finally rolled out their business page feature today. Over the next few days, Google Plus is allowing businesses to Create a Page on their platform. When I read about this, I instantly tried to create a company…

How to Design Your Social Monitoring Plan

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Measuring and recording the analytics of your social media sites is important in providing insights to your overall campaign. Social monitoring goes beyond those numbers inputted for your data records. Measuring is when you use analytical platforms to measure your social progress. Social media monitoring is using a tool to…

How to Get More People “Talking” About Your Brand on Facebook

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If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be…

Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

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Do you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself….

How To Optimize Your Company Blog

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Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only…

Book Review: Marketing Shortcuts for the Self-Employed

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When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify…