The newest feature on Pinterest now allows you to join as a business or convert an existing personal account to a more professional business profile. Pinterest is a great way to promote your brand regardless of how big or small your company may be. Knowing how to create and maintain this profile will help to gain an even stronger following for your business! Here are some steps to help you get started:

As a marketer, if you haven’t heard about Pinterest yet, you are a little bit behind. Pinterest is a virtual pinboard that allows you to share anything that interests you on the web. Users can create different boards that pertain to different categories, such as food, fashion, technology, or anything that inspires them. When a user pins something they find intriguing from the Internet, the pin is linked back to the original website that the image was pulled from. Brands and users also have the option to upload photos and videos they would like to share with others. What other benefits does Pinterest hold for companies?
In today’s modern world of Internet marketing and leveraging social media campaigns to increase traffic and sales, video is the number 1 rated type of content. Having a social media campaign is great and once you have a strategy in place you are on the right track, but utilizing the platforms available to you effectively is a whole other ball game. Old Spice used professional athlete Isaiah Mustafa to be the face of their “Old Spice Guy” campaign, and looking at whether it was a success or big time upset, well, everyone has his or her own opinions. Let’s talk about some of the lessons we can learn from the social media campaigns of the Old Spice Guy, and now, The New Old Spice Guy.
The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

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