Category: Consumer Engagement

Why You Need to Create Visual Content for Your Social Media Sites

In Brand Awareness, Clients, Consumer Engagement, Content, Facebook, Instagram, Pinterest, Social Media, social media management, Social Media Marketing, social media marketing consulting, Twitter | on 10.03.13 |
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progressive media concepts, social media marketing It’s no revelation that your brand needs to be a part of the visual content revolution. Social media users and consumers love photos. Photos are liked twice as much as a plain text update on Facebook. So you should just keep posting pictures of your products on your timeline, right? Wrong. It’s time to take your text content and photo content and combine them. You know that statistic you were going to tweet or that inspirational quote you wanted to share? Create an image to showcase those words. Do you have an upcoming promotion or sale? Write about it on a picture. Then brand it.

The goal of posting visual content is to increase engagement and have your audience feel the need to share it with their peers. Your graphic should include a relevant image, a quote, a stat or a promo, your logo and your website (see blog picture). Branding your image is the most important aspect of its creation. Imagine posting your visual graphic to Pinterest and having it repinned 100 times. That means thousands of people are seeing your brand name and website URL.

The best part of graphic content is that it’s so easy to create! I didn’t graduate college with a degree in graphic design, nor do I have Photoshop. I use a website called Pixlr, a free Internet version of Photoshop, to create all of my images. Then I take my work masterpieces and share them on Facebook, Twitter, Pinterest and Instagram.

It’s important that you size your image correctly so that it shows up perfectly on your social sites. For Facebook, create your image to be 400 X 400 pixels. For Instagram, Twitter and Pinterest, I create images sized at 350 X 350 pixels, although Pinterest image sizes can be up to 736 pixels wide X unlimited pixels long.

I began creating visual graphics for one of my clients. She’s a Yogi and she’s awesome. Her content strategy incorporates daily inspiration for her audience. A quote that makes people feel good goes a long way. Check out the gallery of photo quotes that I have created for her over the year and share your thoughts (and the images)!

If you are in need of someone who can create visual content for your social media sites because you don’t have the time or knowledge, send me an email at Otherwise, go get your graphic design on!


How To Setup a Business Account on Pinterest

In Blogs, Brand Awareness, Brand Loyalty, Business, Consumer Engagement, Content, Introduction, Marketing Strategies, pins, Pinterest, social media management, Social Media Marketing, Traffic, Website | on 11.29.12 |
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The newest feature on Pinterest now allows you to join as a business or convert an existing personal account to a more professional business profile. Pinterest is a great way to promote your brand regardless of how big or small your company may be. Knowing how to create and maintain this profile will help to gain an even stronger following for your business! Here are some steps to help you get started:

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Social Media Spotlight: Bus2alps

In Consumer Engagement, Conversation, Marketing Strategies, Social Media, Social Media Marketing, Social Media Spotlight | on 07.11.12 |
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progressive media concepts, social media marketing, social media managementFor this edition of the Social Media Spotlight, PMC is proud to introduce Bus2alps! Bus2alps is the largest tour operator for primarily American students studying abroad in Europe. They have recently expanded to bringing students from the US to Europe on short trips. Bus2alps operates award-winning weekend and weeklong group trips to all of Europe’s major destinations. We had the opportunity to speak to Michael LaPorta, the US Operations Manager of Bus2alps, and here’s what he had to say about their social media marketing strategy…

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PMC in the Press for Social Wellness Month: The Importance of Building Social Relationships with Your Customers

In Business, Consumer Engagement, Conversation, Marketing Strategies, Press, Social Consumer, Social Media, Social Media Fans, Social Media Marketing | on 07.09.12 |
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progressive media concepts, social media marketing, social media managementProgressive Media Concepts recently had the opportunity to write an article for Westchester Networking for Professionals. Each month, WNFP highlights different events for businesses to write about. July is celebrating National Social Wellness Month, and PMC thought it would be extremely helpful for businesses to learn about the importance of building social relationships with their customers. In the article, you will find information on how to give your brand a personality and how you can build trust between your company and its consumers. Times are changing and so is the way we communicate from a business standpoint. The consumers are now the ones doing the talking; your business is there to join in on the conversation that’s already happening! To read the entire article, visit WNFP’s Newsletters page. We promise you are not going to want to miss this editorial!

User-Generated Campaigns: A New Form of Marketing

In Brand Research, Client Testimonial, Clients, Competition, Consumer Engagement, Facebook, Female Consumer, Male Consumer, Shopping, Social Media, Social Media Marketing, Twitter, YouTube | on 06.29.12 |
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There was a time, as little as 5-10 years ago, when marketing campaigns had a one-way flow. The company told the consumer what they were supposed to like and that was the end of it. However, we are no longer codependant on businesses to know what we want. In fact, the tables have almost completely turned into a relationship where businesses are entirely dependent on what we have to say. Through the utilization of social media, we the consumers are now able to tell our favorite companies what we want out of their products.  This new type of relationship gives consumers a real voice at long last.  With that voice comes a lot of power; buyers now dictate the direction of companies.

At first glance, this could look scary for companies, however, it actually makes the job of the companies a lot easier.  Consumers give the brands new ideas for marketing and it’s completely free for the company!  It’s whether or not they take advantage of the information they receive and use social media networks to their fullest potential that will help set apart a good user-generated campaign from a bad one.

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Strategies for Scheduling Social Media Posts on Facebook and Twitter

In Consumer Engagement, Content, Facebook, Scheduling, Social Media, Social Media Marketing, Twitter | on 05.14.12 |
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progressive media concepts, social media marketing, social media managementIf you are trying to manage a consistent social media campaign, chances are you are posting on Facebook and Twitter every day. While it may seem overwhelming to complete such a task, it is important to maintain a social media presence for your fans and followers. Third-party sites such as HootSuite and TweetDeck allow users to schedule their social media posts in advance. But a question still remains; what is the best strategy for scheduling social media posts?

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F-Commerce and the Future of Facebook Storefronts

In Brand Awareness, Consumer Engagement, E-Commerce, Facebook, Sales, Social Consumer, Social Media | on 02.24.12 |
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F-Commerce Facebook StoreBy F-commerce, we are not talking about cursing the practice of buying and selling, but instead talking about Facebook commerce; the act of buying and selling on Facebook. Not long ago Facebook provided brands and companies with the option to sell their products on Facebook via a storefront app. At first, this seemed like a must have opportunity for any company selling a product. At the time, this was revolutionary! You’re telling me I can buy clothes from my favorite brands, online, all while I’m bragging to my Facebook friends about what I am buying? Get out of town!

Fast forward to today – large brands such as JCPenny, Gamestop, Gap, Nordstrom and others have closed their Facebook stores. One plausible answer as to why these companies pulled the plug on F-commerce may be that they are not seeing the results they had imagined. Continue reading…

How Brands and Teams Use Social Media for the Super Bowl

In Consumer Engagement, Conversation, Marketing Strategies, Social Media, Social Media Marketing | on 02.03.12 |
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The last time the New York Giants and the New England Patriots met at the Super Bowl, Facebook had under 100 million users, Twitter wasn’t cool and Google+ didn’t exist; not even as a thought. This weekend and over the past 2 weeks, however, the marketing for this epic sports showdown has and will change dramatically. Can you remember the days when you had to read a newspaper or watch ESPN or even the NEWS to find out sports scores? How about the time you missed the most hilarious Super Bowl commercial, and had to wait days to see it replayed on TV? Those days are over, and thank goodness for that!
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5 Ways to Get Retweeted on Twitter

In Consumer Engagement, Conversation, Social Media Marketing, Social Media Tips, Twitter | on 01.30.12 |
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progressive media concepts, social media marketing, social media managementOne of the most important parts of your Twitter strategy is to make sure other users are sharing your content. When someone likes a tweet you have posted, they have the ability to share it with all of their followers, also known as retweeting. There are two types of retweets: one in which “RT” is placed before a tweet which has been copied and pasted, giving the retweeter the ability to add their own comment, and the other being a direct retweet showing your name and Twitter picture. Now that you have a general understanding of what a retweet is, let’s see how you can start getting your company’s tweets shared in the Twitterverse!


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Things to Consider for Facebook Timeline Brand Pages

In Consumer Engagement, Conversation, Facebook, Marketing Strategies, Social Media, Social Media Marketing | on 01.27.12 |
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Facebook Timeline LayoutIf you haven’t heard yet, it is possible that by the end of February your brand page will be changed over to the new Timeline layout. This overhaul in the design of brand pages may pose problems for marketers and social media managers. So when is it being released and what should you do in preparation?

There have been a few sources that have released information that may hint towards an end of February release. One of the sources believes it will be unveiled on February 29th, being that it is a leap year and a day in which is seen once every 4 years. Whether Facebook releases Timeline to brand pages or makes the official announcement that day, it is time you get well acquainted with the new layout by using it on your personal profile!

Here are some things you might want to consider in regards to the layout change:
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