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The newest feature on Pinterest now allows you to join as a business or convert an existing personal account to a more professional business profile. Pinterest is a great way to promote your brand regardless of how big or small your company may be. Knowing how to create and maintain this profile will help to gain an even stronger following for your business! Here are some steps to help you get started:
Do you find yourself thinking that you know how to post to Twitter and Facebook, but you just don’t know where to start? Do you constantly get frustrated because you have all of these wonderful articles that can be used as blog posts, but you have no idea how to set up a blog site for yourself? These types of feelings are key in determining if you could use a social media marketing consultant for your business.
Many small businesses may not have the financial resources or need to hire a social media marketing management company. Some small businesses may be fully capable of creating social media content on their own time or may have an employee to help with their posts. Additionally, some business owners have the skills and time needed to post content across the Internet. So why would someone who knows how to publish on Facebook and Twitter hire a social media marketing consultant?
Social media sites seem to be changing their layouts and features constantly. Recently, Twitter made a few changes to its format. Its most obvious change is the header image on each profile, which is similar to Facebook’s cover photo. The avatar is larger and placed within the header image, instead of being hidden in the corner of the page. The picture box is much larger and more visible. It will not only be seen on the website, but on mobile apps as well. They have redesigned the way Twitter appears on the iPad, allowing you to tap on tweets and have them expand to show a photo, video, or article summary, in addition to the feature of viewing photos in fullscreen. CEO Dick Costolo stated the main reasons for these changes were to make Twitter more mobile-user friendly and to give more personality to each profile.
Kovida I.S. is a boutique technology consulting and design firm based in New York City. They integrate scalable, low-cost solutions providing seamless integration between front-end customer portals to back-end operations. From Salesforce.com implementations to design & branding solutions, their boutique NYC-based business helps clients continue to grow. Their specialties include Salesforce.com implementation & integration, corporate identity, branding, and website & marketing-material design & development. We had the pleasure of speaking to Rob Cohan about Kovida Interactive Solutions’ social media marketing strategy, and here’s what he had to say…
For this edition of the Social Media Spotlight, PMC is proud to introduce Bus2alps! Bus2alps is the largest tour operator for primarily American students studying abroad in Europe. They have recently expanded to bringing students from the US to Europe on short trips. Bus2alps operates award-winning weekend and weeklong group trips to all of Europe’s major destinations. We had the opportunity to speak to Michael LaPorta, the US Operations Manager of Bus2alps, and here’s what he had to say about their social media marketing strategy…
Progressive Media Concepts recently had the opportunity to write an article for Westchester Networking for Professionals. Each month, WNFP highlights different events for businesses to write about. July is celebrating National Social Wellness Month, and PMC thought it would be extremely helpful for businesses to learn about the importance of building social relationships with their customers. In the article, you will find information on how to give your brand a personality and how you can build trust between your company and its consumers. Times are changing and so is the way we communicate from a business standpoint. The consumers are now the ones doing the talking; your business is there to join in on the conversation that’s already happening! To read the entire article, visit WNFP’s Newsletters page. We promise you are not going to want to miss this editorial!
Just like businesses have a strategy when going into a meeting, they should also have a strategy when it comes to their social media. You wouldn’t go into a meeting with one client unprepared, so why would you regularly address all of your clients unprepared? To not carefully set up your social media would do just that. Take a look at these six steps to put you and your company on the correct social media track.
There was a time, as little as 5-10 years ago, when marketing campaigns had a one-way flow. The company told the consumer what they were supposed to like and that was the end of it. However, we are no longer codependant on businesses to know what we want. In fact, the tables have almost completely turned into a relationship where businesses are entirely dependent on what we have to say. Through the utilization of social media, we the consumers are now able to tell our favorite companies what we want out of their products. This new type of relationship gives consumers a real voice at long last. With that voice comes a lot of power; buyers now dictate the direction of companies.
At first glance, this could look scary for companies, however, it actually makes the job of the companies a lot easier. Consumers give the brands new ideas for marketing and it’s completely free for the company! It’s whether or not they take advantage of the information they receive and use social media networks to their fullest potential that will help set apart a good user-generated campaign from a bad one.
User reviews play an extremely important role in the marketing strategies of all businesses. A recent report found that 97% of consumers who make an online purchase based on a review find the review to be accurate. 61% of consumers rely on user reviews for product information or research before making the buying decision. The study went on to find that 90% of consumers trust reviews from people they know, while 70% of consumers trust unknown people. What do all of these statistics imply for your social media marketing strategy?
Summer is officially here, and this summer happens to be an extra special season for billions around the world. This is the summer of the 2012 Olympics in London, a time where countries join together to compete for metals, not land or oil. The Olympic Games have always induced inexplicable nationalism around the world, and this year that nationalism is sure to flourish in this age of social media. Unlike previous summer games, the 2012 Olympics will be tweeted, tubed and tumbld, all in real time, giving a whole new meaning to instant inside access.
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