Why You Need to Create Visual Content for Your Social Media Sites

In Brand Awareness, Clients, Consumer Engagement, Content, Facebook, Instagram, Pinterest, Social Media, social media management, Social Media Marketing, social media marketing consulting, Twitter | Tags , , , , , , , , , , , | on 10.03.13 |
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progressive media concepts, social media marketing It’s no revelation that your brand needs to be a part of the visual content revolution. Social media users and consumers love photos. Photos are liked twice as much as a plain text update on Facebook. So you should just keep posting pictures of your products on your timeline, right? Wrong. It’s time to take your text content and photo content and combine them. You know that statistic you were going to tweet or that inspirational quote you wanted to share? Create an image to showcase those words. Do you have an upcoming promotion or sale? Write about it on a picture. Then brand it.

The goal of posting visual content is to increase engagement and have your audience feel the need to share it with their peers. Your graphic should include a relevant image, a quote, a stat or a promo, your logo and your website (see blog picture). Branding your image is the most important aspect of its creation. Imagine posting your visual graphic to Pinterest and having it repinned 100 times. That means thousands of people are seeing your brand name and website URL.

The best part of graphic content is that it’s so easy to create! I didn’t graduate college with a degree in graphic design, nor do I have Photoshop. I use a website called Pixlr, a free Internet version of Photoshop, to create all of my images. Then I take my work masterpieces and share them on Facebook, Twitter, Pinterest and Instagram.

It’s important that you size your image correctly so that it shows up perfectly on your social sites. For Facebook, create your image to be 400 X 400 pixels. For Instagram, Twitter and Pinterest, I create images sized at 350 X 350 pixels, although Pinterest image sizes can be up to 736 pixels wide X unlimited pixels long.

I began creating visual graphics for one of my clients. She’s a Yogi and she’s awesome. Her content strategy incorporates daily inspiration for her audience. A quote that makes people feel good goes a long way. Check out the gallery of photo quotes that I have created for her over the year and share your thoughts (and the images)!

If you are in need of someone who can create visual content for your social media sites because you don’t have the time or knowledge, send me an email at nicoleintrocaso@progressivemediaconcepts.com. Otherwise, go get your graphic design on!


How To Setup a Business Account on Pinterest

In Blogs, Brand Awareness, Brand Loyalty, Business, Consumer Engagement, Content, Introduction, Marketing Strategies, pins, Pinterest, social media management, Social Media Marketing, Traffic, Website | Tags , , , , , , , , , , , , | on 11.29.12 |
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via shine.yahoo.com


The newest feature on Pinterest now allows you to join as a business or convert an existing personal account to a more professional business profile. Pinterest is a great way to promote your brand regardless of how big or small your company may be. Knowing how to create and maintain this profile will help to gain an even stronger following for your business! Here are some steps to help you get started:

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Should You Hire a Social Media Marketing Consultant?

In Business, Marketing Strategies, Social Media, Social Media Consulting, Social Media Marketing, Social Media Outsourcing | Tags , , , , , , , , , , , , , , , , , , , , , , | on 09.24.12 |
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social media marketing, social media consulting, social media consultant, social media management, progressive media conceptsDo you find yourself thinking that you know how to post to Twitter and Facebook, but you just don’t know where to start? Do you constantly get frustrated because you have all of these wonderful articles that can be used as blog posts, but you have no idea how to set up a blog site for yourself? These types of feelings are key in determining if you could use a social media marketing consultant for your business.

Many small businesses may not have the financial resources or need to hire a social media marketing management company. Some small businesses may be fully capable of creating social media content on their own time or may have an employee to help with their posts. Additionally, some business owners have the skills and time needed to post content across the Internet. So why would someone who knows how to publish on Facebook and Twitter hire a social media marketing consultant?

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How to Get Twitter’s New Profile Design

In Apps, Mobile Marketing, Social Media, Social Media Marketing, Twitter | Tags , , , , , , , , | on 09.21.12 |
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progressive media concepts, social media marketing, social media management, twitter marketing, new twitter designSocial media sites seem to be changing their layouts and features constantly. Recently, Twitter made a few changes to its format. Its most obvious change is the header image on each profile, which is similar to Facebook’s cover photo. The avatar is larger and placed within the header image, instead of being hidden in the corner of the page. The picture box is much larger and more visible. It will not only be seen on the website, but on mobile apps as well. They have redesigned the way Twitter appears on the iPad, allowing you to tap on tweets and have them expand to show a photo, video, or article summary, in addition to the feature of viewing photos in fullscreen. CEO Dick Costolo stated the main reasons for these changes were to make Twitter more mobile-user friendly and to give more personality to each profile.

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Social Media Spotlight: Kovida I.S.

In Business, Social Media Marketing, Social Media Spotlight | Tags , , , , , , , , , , , | on 09.05.12 |
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progressive media concepts, social media marketing, social media management

Kovida I.S. is a boutique technology consulting and design firm based in New York City. They integrate scalable, low-cost solutions providing seamless integration between front-end customer portals to back-end operations. From Salesforce.com implementations to design & branding solutions, their boutique NYC-based business helps clients continue to grow. Their specialties include Salesforce.com implementation & integration, corporate identity, branding, and website & marketing-material design & development. We had the pleasure of speaking to Rob Cohan about Kovida Interactive Solutions’ social media marketing strategy, and here’s what he had to say…


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Social Media Spotlight: Bus2alps

In Consumer Engagement, Conversation, Marketing Strategies, Social Media, Social Media Marketing, Social Media Spotlight | Tags , , , , , , , , , , , , , | on 07.11.12 |
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progressive media concepts, social media marketing, social media managementFor this edition of the Social Media Spotlight, PMC is proud to introduce Bus2alps! Bus2alps is the largest tour operator for primarily American students studying abroad in Europe. They have recently expanded to bringing students from the US to Europe on short trips. Bus2alps operates award-winning weekend and weeklong group trips to all of Europe’s major destinations. We had the opportunity to speak to Michael LaPorta, the US Operations Manager of Bus2alps, and here’s what he had to say about their social media marketing strategy…

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PMC in the Press for Social Wellness Month: The Importance of Building Social Relationships with Your Customers

In Business, Consumer Engagement, Conversation, Marketing Strategies, Press, Social Consumer, Social Media, Social Media Fans, Social Media Marketing | Tags , , , , , , , , , , | on 07.09.12 |
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progressive media concepts, social media marketing, social media managementProgressive Media Concepts recently had the opportunity to write an article for Westchester Networking for Professionals. Each month, WNFP highlights different events for businesses to write about. July is celebrating National Social Wellness Month, and PMC thought it would be extremely helpful for businesses to learn about the importance of building social relationships with their customers. In the article, you will find information on how to give your brand a personality and how you can build trust between your company and its consumers. Times are changing and so is the way we communicate from a business standpoint. The consumers are now the ones doing the talking; your business is there to join in on the conversation that’s already happening! To read the entire article, visit WNFP’s Newsletters page. We promise you are not going to want to miss this editorial!

How to Create a Social Media Strategy in Six Steps

In Social Media | Tags , , , , , , , , | on 07.06.12 |
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Just like businesses have a strategy when going into a meeting, they should also have a strategy when it comes to their social media. You wouldn’t go into a meeting with one client unprepared, so why would you regularly address all of your clients unprepared? To not carefully set up your social media would do just that. Take a look at these six steps to put you and your company on the correct social media track.

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User-Generated Campaigns: A New Form of Marketing

In Brand Research, Client Testimonial, Clients, Competition, Consumer Engagement, Facebook, Female Consumer, Male Consumer, Shopping, Social Media, Social Media Marketing, Twitter, YouTube | Tags , , , , , , , , | on 06.29.12 |
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There was a time, as little as 5-10 years ago, when marketing campaigns had a one-way flow. The company told the consumer what they were supposed to like and that was the end of it. However, we are no longer codependant on businesses to know what we want. In fact, the tables have almost completely turned into a relationship where businesses are entirely dependent on what we have to say. Through the utilization of social media, we the consumers are now able to tell our favorite companies what we want out of their products.  This new type of relationship gives consumers a real voice at long last.  With that voice comes a lot of power; buyers now dictate the direction of companies.

At first glance, this could look scary for companies, however, it actually makes the job of the companies a lot easier.  Consumers give the brands new ideas for marketing and it’s completely free for the company!  It’s whether or not they take advantage of the information they receive and use social media networks to their fullest potential that will help set apart a good user-generated campaign from a bad one.

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How to Integrate Reviews and Testimonials into your Social Media Marketing Strategy

In Blogs, Business, Client Testimonial, Clients, Conversation, Marketing Strategies, Mommy Blog, Reviews, Social Media, Social Media Marketing, Testimonials | Tags , , , , , , , , , , , , , | on 06.25.12 |
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progressive media concepts, social media marketing, social media management, client testimonials, product reviews, social mediaUser reviews play an extremely important role in the marketing strategies of all businesses. A recent report found that 97% of consumers who make an online purchase based on a review find the review to be accurate. 61% of consumers rely on user reviews for product information or research before making the buying decision.  The study went on to find that 90% of consumers trust reviews from people they know, while 70% of consumers trust unknown people. What do all of these statistics imply for your social media marketing strategy?

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