Strategies for Scheduling Social Media Posts on Facebook and Twitter

In Consumer Engagement, Content, Facebook, Scheduling, Social Media, Social Media Marketing, Twitter | Tags , , , , , , , , , , , | on 05.14.12 |
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progressive media concepts, social media marketing, social media managementIf you are trying to manage a consistent social media campaign, chances are you are posting on Facebook and Twitter every day. While it may seem overwhelming to complete such a task, it is important to maintain a social media presence for your fans and followers. Third-party sites such as HootSuite and TweetDeck allow users to schedule their social media posts in advance. But a question still remains; what is the best strategy for scheduling social media posts?

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How to Use Facebook Offers

In Facebook, Marketing Strategies, Social Consumer, Social Media, Social Media Marketing | Tags , , , , , , , , | on 04.30.12 |
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If you thought that Facebook would stop coming out with new features for its users after the Timeline was launched, you were mistaken. Facebook is now offering a new feature for brand pages, Facebook Offers. Although this feature has only been unleashed in certain places such as Australia, Japan, New Zealand and Turkey, more brands can expect to see it on their pages shortly. You can also find Facebook Offers on pages of large brands in the United States.

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The Google+ Makeover

In Google Plus, Social Media, Social Media Marketing | Tags , , , , , , , , , , , , | on 04.20.12 |
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Whether you’re using Google+ or not, we can all agree on one thing: the recent makeover that Google’s social network has received is simply beautiful. Not to single out a specific network, but Facebook has a history of implementing design changes that both frustrate and annoy users at first. It isn’t until several weeks have passed, and users have spent time adjusting to the new design, that we see the benefit and potential in the changes made. Google+ users are receiving this update with open arms and positive reviews, and it seems there is a minimal learning curve for getting reacquainted with the platform.
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Social Media Spotlight: Qponista

In Business, Social Media, Social Media Marketing, Social Media Spotlight | Tags , , , , , , , , , | on 04.18.12 |
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progressive media concepts, social media marketing, social media managementFor this week’s Social Media Spotlight, we are happy to introduce Qponista.com! Qponista is a we-commerce engine that powers daily deals. They have developed a proprietary tool that allows merchants, bloggers and media companies to work together to develop and promote their own daily deals via the Qponista platform to customers all across America. We had the opporunity to speak with Sandro Ore, Founder and Dealmaker of Qponista, and here’s what he had to say…

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Social Media Brainstorm: New Content Ideas

In Blogs, Content, Conversation, Facebook, Social Media, Social Media Marketing, Twitter | Tags , , , , , , , , , , , , , , , , , , , , , , , , , | on 04.16.12 |
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After your social media sites have been up and running for a few months, it is easy for a brand to run out of content ideas. Creating and sharing new and exciting content for your blog readers, Facebook fans and Twitter followers may become more and more of a task everyday. But there are many different kinds of articles, posts, and engaging information to share with your consumers that you may not have thought of yet. Join us in this social media brainstorm to learn about the different kinds of material that you may be overlooking!

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Facebook Acquires Instagram for $1 Billion

In Facebook, Instagram, Mobile Marketing, Social Media | Tags , , , , , , , , , | on 04.09.12 |
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“I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.” The opening sentence of Mark Zuckerberg’s blog post announced big news for the social media giant. Today, Facebook made a move to acquire Instagram, a free photo sharing application that allows its users to take ordinary photos and apply different filters to them. While this mobile app was launched primarily for Apple’s operating services, it has recently been released for Android as well.

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BO.LT: A New Way to Share the Web

In Social Media, Social Media Marketing | Tags , , , , , , , , , , , | on 04.06.12 |
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BO.LT social sharingIf you aren’t aware of Pinterest by now, it is one of the biggest forces behind referral traffic. By using digital “pin boards,” you pin photos or videos that interest you to a particular category. You can write a caption if you’d like and share it with your followers and social networks. Pinterest has come a long way in a short period of time, so of course you will see sites attempting to clone the idea. But what if there was a site that took this concept to another level?

BO.LT does just that by allowing users to share a single, fully functional, customized web page. The BO.LT layout is similar to Pinterestlayout and design of BO.LT is very similar to Pinterest, and also allows content to be sorted by categories.

Hold on, I know what you’re thinking. “Why not copy and paste the URL?” Because like I said before, BO.LT is taking it to another level. When you “BO.LT” a web page, it creates a fully functional, fully editable copy of that specific page, which is hosted on the BO.LT cloud (server). BO.LT makes a copy of the HTML and CSS/JAVASCRIPT of that web page; if the website were to disappear tomorrow, you would still have a fully functioning copy of that page on your account.

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5 Social SEO Strategies for Your Social Media Marketing Campaign

In Content, Google, Google Plus, Marketing Strategies, SEO, Social Media, Social Media Marketing, Social SEO | Tags , , , , , , , , , , , , , , , , , , , | on 04.02.12 |
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progressive media concepts, social media management, social media marketingMost businesses that have an online presence want to enhance their Search Engine Optimization (SEO) in order to appear ahead of their competition in search results. There are many different SEO strategies that companies can use to achieve this goal, with a popular method being paid listings. Google AdWords is the most popular pay-per-click advertising program for small businesses. Ads created by your company will be featured on the side bar or before the list of Google results.  Seems like a good plan, right? Before you say yes, ask yourself, how often do I click on paid advertisements that I see listed on the side of my browser? Do you think that these kinds of ads really turn your traffic into paying customers? Fortunately, there is a more effective way of enhancing your SEO marketing campaign, and that is through the use of social media!

Social media has a great impact on the ranking of your content. Here are 5 ways you can use social media marketing to ramp up your SEO:

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Mobile Marketing: The Next Phase of Social Media Marketing

In Marketing Strategies, Social Media, Social Media Marketing | Tags , , , , , , , , , , , , | on 03.30.12 |
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The Future of Social Media Marketing; Mobile MarketingCan you remember a time when your phone only made phone calls? You carried around a Motorola flip phone with a bulky battery and could only change the color of the battery cover? Around this time, America Online ruled the Internet, and online marketing was in its infancy. Fast forward to now. Can you think of a website that doesn’t have a single advertisement? The paradigm shift of how marketers reach the consumer has changed how we interact with businesses themselves.

The spawn of social sites like MySpace and Facebook have allowed millions of people to connect via a single website. Social media marketing has changed how marketers promote products and services to the end consumer.
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The Best Kinds of Blog Posts for Your Company Blog

In Blogs, Business, Social Media, Social Media Marketing | Tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | on 03.26.12 |
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progressive media concepts, social media management, social media marketingCompany blogs are a great way to build brand awareness and promote products and services. When it comes time to develop your business blogging strategy, it is a good idea to brainstorm on the different kind of posts you can create for your readers. Try to think of articles that can make your company stand out as an industry expert or help your readers learn how to do new things.  What are the best kinds of blog posts to help you reach your goals of building relationships and showing off your expertise?

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