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The newest feature on Pinterest now allows you to join as a business or convert an existing personal account to a more professional business profile. Pinterest is a great way to promote your brand regardless of how big or small your company may be. Knowing how to create and maintain this profile will help to gain an even stronger following for your business! Here are some steps to help you get started:

  • The first thing that will catch a viewer’s eye is your profile picture and description, so get creative and make sure it clearly expresses what your brand is about.
  • Remember to “verify” your account. Once a checkmark appears on your profile, visitors will see that it has been confirmed by Pinterest and makes your account appear more official.
  • Create boards that relate to your business personality and the values it holds. Categorize your boards and post interesting, eye-catching photos. Pinterest isn’t simply showing what you sell, but showing people what inspires you.
  • Write thoughtful descriptions to go under pins you post to give a better insight into what the picture is of. If you feel that the post does not need a description, include keywords so that your pin can be found in search.
  • If you’re out of the office and see something interesting/relevant to your business, take a picture and pin it right from your smartphone. This will show that you are up-to-date and connected with your followers.
  • Do you want feedback or want to know what pinners are thinking? Create a specific board for Q&A!
  • Include the “Pin It” button to make it easy for people to share your posts on Pinterest. This will also make it easy for them to return to your website or blog.
  • Search keywords relevant to your company to see what others are pinning and to get ideas for your future posts. This will also give you an idea of what works and what doesn’t and how to tailor your pins around these observations.
  • To find out which content of yours has received the most popularity and has been pinned from your site, check out your source page. You can find this by going to pinterest.com/source/yourdomain.com
Using these tips will help you get the most out of your business Pinterest account and provide your followers with a deeper look into what your business stands for. Visit Pinterest’s blog for further guides and to read case studies on how other companies have used Pinterest to drive traffic to their sites, engage with followers, and increase customer reach.