As a marketer, if you haven’t heard about Pinterest yet, you are a little bit behind. Pinterest is a virtual pinboard that allows you to share anything that interests you on the web. Users can create different boards that pertain to different categories, such as food, fashion, technology, or anything that inspires them. When a user pins something they find intriguing from the Internet, the pin is linked back to the original website that the image was pulled from. Brands and users also have the option to upload photos and videos they would like to share with others. What other benefits does Pinterest hold for companies?
1. Referral traffic. The content that is shared on Pinterest is extremely viral; 80% of pins are repined by other users. What does that mean for brands? If a company or a consumer pins something from your website, it is likely to get repinned and drive some traffic to your site. Pinterest has been generating more traffic to websites than YouTube, Google+, and LinkedIn combined. A recent report also revealed that Pinterest is currently generating more referral traffic than Twitter.
2. Give your brand a personality. One of the rules of Pinterest Etiquette is not to use this site strictly for self-promotion. But we already know that using social media sites strictly for self-promotion is a no-no, right? Pinterest is wonderful for brands to create a personality for their company. Instead of pinning your blog posts or recipes, try browsing the site for pins that are industry-related or useful for your followers. You can also repin fun items that you think your followers will enjoy. Take our Social Designs board for example. This board isn’t selling our services but rather finding fun social media designs on Pinterest and sharing them with our followers.
3. Consumer insight. If your company targets women, Pinterest should be next on your marketing to-do list. 97% of fans on Pinterest’s Facebook page are women, and 68.2% of Pinterest users are women. Check out this infographic for more information on the demographics of the site. Brands can use Pinterest to their advantage by looking for their consumer’s preferences, dislikes, what’s on their wish list, etc. In this sense, Pinterest can be used as a market research tool.
If you have any other suggestions or ideas on how Pinterest can be used by companies, please feel free to share your thoughts in the comments below! If your brand is looking to implement Pinterest in its social media marketing plan, come see what Progressive Media Concepts can do for you.
Please feel free to stop by our Pinterest page and start sharing your pins with us!