Social Media Spotlight: GUESS Watches
These days, who has the time to keep track of time? This is precisely why we are proud to introduce a company who is restyling the timepiece industry, one wrist at a time. GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Their watches are sold in over 100 countries globally to fit the fashion and style of everyone’s need. If you haven’t browsed through their wide selection of watches, you must visit GUESS Watches online today. We had the pleasure of speaking with Tarra Del Chiaro, New Media Specialist for GUESS Watches, about their social media campaign. Here is what she had to say:
What social media platforms do you currently use?
T: We are currently using Facebook and have a blog on our website. Our blog caters to the lifestyle of our fashion-savvy consumer, and covers topics ranging from trends around the world to DIY projects to how to wear your watch. We are using Facebook to push similar content and send messages out to our consumers.
What value, if any, does social media provide to your business?
T: Social media provides a great deal of value to us and our consumers. We have people posting on our Facebook wall asking where they can get a certain watch, how they can get their watch serviced, etc. almost daily. Facebook allows us to have a common platform for our consumers to speak directly to us, but also to provide feedback and form a community with each other. Due to the global nature of our brand, it is really cool to see “Likes” on posts from people all around the world. Cultures and tastes can vary amongst countries, but it is so fascinating that people around the world share a common interest in our products.
We are working with our distributors around the world to come up with different promotions and marketing initiatives that are appropriate for their own markets. Our blog and Facebook page are both places where we can share these messages and target the appropriate people through forms on online media that they are already showing interest in.
Which social media platform works best for your business?
T: As mentioned previously, we have focused the majority of our new media efforts in Facebook.
How has social media impacted your business in terms of ROI and sales?
T: I don’t have information on this yet as these initiatives are rather new.
Do you have any advice for companies who are on the fence about social media?
T: Do it, do it, do it! It is never too late and it can help any business. From a global fashion brand, to a small business or a large accounting firm, it is vital to have a direct relationship with your consumer. People are going to have a conversation about your products or services with or without you involved, so you are putting yourself in a better position to have a say and share content that engages them with your brand.
Is there any social media strategy that you would like to improve or do differently?
T: Our Facebook page has doubled in size since the first of the year. I’d love to continue that growth through posting engaging content, advertising and promotions to build a strong fan base of GUESS Watch lovers!
As a personal owner and fan of GUESS Watches, I am thrilled to see how great of an understanding the GUESS Watches brand has of the importance of social media. Social media provides an excellent place for businesses to reach the consumer base on a more personal level, and on a global scale. It is great to see a global brand using social media not only to listen to the conversation that is already taking place, but to actively engage within the conversation. We would like to thank Tarra for speaking with us, and we here at Progressive Media Concepts look forward to seeing what’s in store for the GUESS Watches social media campaign. For more information on GUESS Watches and a look at their product selection, visit their website here.