Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…
Make your posts shareable. In blogging platforms such as WordPress and Blogger, there are options that allow you to include share buttons under each of your posts and pages. When there are Facebook, Twitter, StumbleUpon, and email buttons under your articles, it allows the reader to share the wealth of information you have supplied them with. This will help to increase traffic to your business blog, so that many more consumers can learn that you are the trusted and knowledgeable professional in your industry. This is a great way to gain a competitive advantage.
Include outbound links. Make sure that you include links to your company website in your blog posts and in your menu bar or sidebar. Once consumers have read your articles and enjoyed what you had to say, they will be able to learn more about your company through these links. You should also include links to your Facebook, Twitter or YouTube sites, so that readers can engage with you even more. Do not spam your site with outbound links though, and try keeping them to a minimum. You want your reader to stay focused on your written work, while giving them some options to get a better idea of your company and social media sites. You do not need to include links to every single site you are subscribed to on the web. Guide your consumers to where you really want them to be.
Get subscribers. You want to make your blog as easy to navigate as possible, while keeping all of your marketing goals in mind. One of your main goals when blogging should be to get as many subscribers as you possibly can. This allows your interested readers to automatically receive any new posts through their email. In order to optimize your layout to obtain more subscribers, make sure you place the email subscription widget at the top of your sidebar. That way, readers will recognize it and be able to sign up very easily.
Respond to all of your comments. When readers post a comment or question on your blog, they re trying to engage with your brand. Make sure that you respond to all questions or debates, even if they may argue with what you are saying. This opens a place for discussion, and eventually, readers will know they have the ability to communicate with you effectively. If someone leaves a compliment under an article, make sure to say thank you! Acknowledge every kind of conversation on your blog in order to keep your readers coming back and to keep your trustworthy image.
Include linkbacks. Linkbacks, or trackbacks, are important for you to become recognized in the blogging world. Link to other bloggers who may have relevant information that will further prove a point you are trying to make. This helps to create relationships and will get you featured on other blogs, which in turn increases the traffic to your site.
Select the right font and background image. You want to make your blog as easy to read and visually aesthetic as possible for your guests. In order to do so, try using a large-sized font. Additionally, use a background image that will not take attention away from your articles or that will make them harder to read. The simpler, the better!
These are five great ways to optimize your business blog. As you become more comfortable with widgets and plugins that different platforms offer, you will be better able to make your blog the best it can be. Try experimenting with different options and layouts to see which one works best for you. If you would like us to take a look at your blog and offer some suggestions for it, please leave the link to your blog below. If you are looking for a company who can provide blogging services, you may reach us here!