Progressive Media Concepts - Social Media Marketing and Management Do you love watching award shows such as the Oscars, the Grammys or even the VMAs? It’s time to tune into a different kind of award show this year – the Webby Awards. Started in 1996, this award ceremony celebrates the excellence of web experts, businesses, creative celebrities and visionaries across the Internet. This year, you can find nominee categories for interactive advertising, online videos, mobile apps, and viral marketing, to name a few. But among all of these intriguing categories, let’s take a deeper look into the 2011 social media contenders and give you a better idea of how innovative the industry is. From video and creative design sites to a social network for the deceased, we’ll cover it all.

And the social media nominees are…


1. HootSuite

 HootSuite is a social media dashboard that allows its users to manage and update numerous networks at a time. You can add social sites such as Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Myspace. You then have the option to add different streams for each of these social networks. Choose from options of pending blog or Facebook posts, Twitter mentions, and your Tweets, Retweeted. Every stream holds a different purpose, whether it is allowing you to schedule future updates or replying to messages that were sent to you. This platform is also very helpful in setting up searches across different sites. If you use social media for your business, HootSuite is perfect for keeping your updates organized and timely. Learn how to set it up here.

2. Vimeo

Launched in 2004, Vimeo is a video sharing website that allows its users to upload and share original content. Combining the words “video” and “me,” this site is dedicated to user-made videos. The site hosts a large range of video categories, and enables filmmakers to create their own channels. Channels serve as a destination for viewers of a specific video creators work. In order to become even more social on Vimeo, users can join groups, or networks of people who have similar interests. There you can share and converse about videos, photos, music and events in your area with other members. Not only do you have to power to express your creative side, but you are also able to connect with others who share the same passion as you do.

3. 1000 Memories

Did you know that those who have passed away could still be added to social sites? 1000 Memories allows family and friends of those who have passed to create memory pages – pages where stories and photos of the deceased can be shared and remembered.  Since different people will be posting about the same person, it will create a truly unique remembrance of a special person that you have lost. To learn more about this creative concept, watch the video on their homepage.

4. Behance

Behance is a social network dedicated to creative professionals. It provides its users with a space to share their creative work, whether it be typography, photography, graphic design or paintings. By building your portfolio on the site, you have the opportunity to gain exposure for your work and potentially get hired. Recruiters have the option to post jobs in addition to searching for creative talent. Other perks that this site offers are connecting with other creative professionals in groups and selling your work. If this is a site that can benefit your professional career, take a tour now!

 5. Fast Company: The Influence Project

 Towards the end of 2010, Fast Company launched an interactive project for its readers. The Influence Project was designed to answer who is the most influential person on the Internet. In order to give everyday web users a better idea of how significant their Internet presence is, Fast Company asked those who were interested to send in a picture of themselves. From there, participants were sent a unique URL, and were asked to “start influencing.” By sharing their links on social networks and getting click-throughs, a user’s picture would get larger and larger. The largest photos were measurements of who were the most influential Internet users, and were featured in the November issue of Fast Company in a unique photo spread. The results showed people that Internet influence did not only depend on the number of followers one has, but rather how many people are interested enough to click into what they share online.

Has one of these nominees caught your interest? AOL has a site set up where people can voice their opinions. Here you can vote for your favorite social media site listed above, amongst many other fascinating categories. So go cast your vote and stream in live to the Webby Awards on June 13th!